Lesson on Recognition from Packers & Steelers Superbowl 45
While I was pushing for the Steelers, what was not too love about Superbowl 45? Looked like they might just come back and pull it off (like they did against my Arizona Cardinals two years ago!)
At the end of the game when Roger Staubach brought in the Vince Lombardi Trophy, I couldn’t help but notice how all of the Green Bay Packers’ players lined up just to touch the trohy as it went by on the way to the podium. I thought to myself, “… wonder how many corporate executives watching this picked up on this powerful form of recognition? Unfortunately, not many. Most will go back to work on Monday and continue to use cash and gift cards to reward their people, then wonder why it’s not working very well.”
We see it at every Superbowl, World Series and Olympics; the power of trophy-value and how money, while appreciated, can never bring out the extra effort it takes for top athletes to win the biggest events. We all want and need compensation, but the big plays and gut-level extra effort come from people striving for “The Prize”, not an extra couple of bucks. We see it over and over, yet don’t often translate it into getting top performance from our employees and managers.
If you’d like to know more about how this can happen at your company, visit me at www.SchaeferRecognitionGroup.com.
